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§ Utrecht
OLC — facade banner
OLC - Brand Awareness Campaign
Utrecht
Location
21m²
Size
4 weeks
Duration
Facade banner
Format
i.
Challenge
A facade campaign in Utrecht featuring facade installations. The coordinated approach was designed to create consistent brand visibility for OLC and significantly boost brand awareness in the Dutch market.
ii.
Solution
We executed a one-month facade campaign at a highly visible location in Utrecht, delivering a lasting brand presence and repeated impressions with the local audience.
iii.
Results
Significantly increased brand awareness with over 1'000'000 total impressions over the four-week period. Brand awareness studies showed a 37% rise in unaided brand recall across the Utrecht region.
“
The consistent visibility over four weeks made a real difference. Fantastic location, fantastic execution.
— OLC
Brand BuildingLong-TermVisibility