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§ Utrecht Central & City Center
GoMore — facade banner
GoMore - Urban Mobility Campaign
Utrecht Central & City Center
Location
36m²
Size
2 weeks
Duration
Facade banner
Format
i.
Challenge
A strategic facade campaign targeting young, urban professionals in Utrecht. Placed near public transport hubs and busy streets to reach commuters considering alternative mobility solutions.
ii.
Solution
We placed GoMore's message at Utrecht Central and at high-traffic locations in the city center, capturing exactly the moment when commuters were actively rethinking their mobility choices.
iii.
Results
The campaign achieved over 400'000 weekly impressions and drove a 34% increase in app downloads across the Utrecht region. Brand recall studies showed a 52% rise in awareness within the target audience.
“
Hyde Media's strategic placement delivered real results. We saw an immediate uplift in user acquisition in Utrecht.
— GoMore
Tech & MobilityUrbanYoung Professionals